Shark Tank’s Largest Successes Embody A Healthcare Unicorn, A Beloved Sock Model And A Couple Drinks

Greater than 600 corporations have gotten investments from ABC’s Shark Tank judges prior to now 13 years. These are among the most profitable.

Shark Tank’s celeb buyers have seen—and thrown their backing behind—every thing from rentable Santa Claus performers and light-up beard ornaments to mini chainsaw turkey carvers and mushroom jerky. Whereas many don’t go onto grow to be family names past their quarter-hour of TV fame, there are some corporations that managed to parlay their offers on the present into large success. Forbes analyzed roughly 380 corporations that left the tank with a deal prior to now 6 years. We additionally poured by way of earlier Forbes reporting of one other 319 companies, scoured press experiences and web sites, and spoke to Shark Tank judges looking for essentially the most profitable. Of those dozens, seven stood out primarily based on how a lot the companies are value, what their revenues are or how a lot they’ve grown since Shark Tank.

Among the large winners are a bit shocking: 4 mates launched flushable wipes model Dude Wipes out of their Chicago condominium in 2013, claiming to begin it to “have enjoyable, make shit jokes, and kick ass.” A yr later, intelligent advertising and marketing bought their model featured on the butt of an MMA fighter and trending on Twitter. Right now Dude Merchandise, which claims to have been the quantity 2 stocking stuffer this vacation season, is anticipating gross sales of $100 million for 2022. Husband-and-wife staff Allison and Stephen Ellsworth began mixing fruit juice with cider vinegar of their kitchen to assist with weight reduction. Now their wholesome Poppi soda model has roughly $50 million in gross sales.

“Getting 1,000,000 greenback funding from Mark Cuban on Shark Tank validated [the brand] to anyone who had any questions on what we had been doing,” stated Justin Fenchel, cofounder of Beatbox boxed cocktails, one other Shark Tank winner. “It solidified us as entrepreneurs, it solidified us as a viable enterprise.”

Essentially the most useful Shark Tank-backed firm ever, primarily based on Forbes’ evaluation, is Everly Well being, a telehealth and diagnostic testing firm that lets prospects display for every thing from STDs to meals sensitivities proper of their properties. It raised $54 million at a greater than $3 billion valuation in 2021, based on Pitchbook. It’s seemingly value much less now, given the market drop and jitters about unicorns, however nonetheless has bragging rights as the one unicorn that we discovered.

At the very least a few essentially the most profitable corporations ever to look on Shark Tank walked away with no deal. Jamie Siminoff pitched his video doorbell firm, DoorBot, to the judges in 2013. Shark Kevin O’Leary reportedly provided him a $700,000 mortgage in return for a ten% royalty and 5% fairness stake, which Siminoff rejected. 5 years later, he offered his then smart-home safety tech outfit Ring to Amazon for a reported $1 billion.

The founders of Kodiak Muffins, a line of complete grain and protein-packed pancake and waffle mixes, went on Shark Tank in season 5 in search of $500,000 in return for a ten% stake. They turned down Sharks’ gives that requested for 30% or extra in fairness, however nonetheless emerged as winners. The publicity from their 2014 TV look helped double gross sales that yr to just about $8 million. It raised exterior cash from Dawn Strategic Companions in 2016, and by 2020, gross sales had reportedly jumped to $200 million. Kodiak Muffins, which now sells every thing from granola bars and oatmeal to all types of flapjack mixes at retailers reminiscent of Goal and Amazon, is ending 2022 with an estimated $500 million in retail gross sales, based on cofounder Cameron Smith.

After all, even these which can be initially a giant success can run into hassle. The Cozy model, recognized for its snuggly wearable blankets, turned a close to instantaneous hit after showing on the present, profitable over Barbara Corcoran and thousands and thousands of shoppers. Issues have since unraveled, and Corcoran offered out. Its co-founder is at the moment making an attempt to repay money owed and re-energize the model.

Listed here are seven Shark Tank success tales.

Everly Well being

November 2017, Season: 9

Shark: Lori Greiner

Shark Tank deal: $1 million line of credit score at 8% curiosity in change for five% fairness

Julia Cheek based Everlywell, in Austin, Texas in 2014 to promote straightforward, reasonably priced at-home lab exams on to customers. The corporate already had $2.5 million in income from promoting its FDA accredited exams for ldl cholesterol screening and the like by the point she went on Shark Tank in November 2017 and gained the backing of Lori Greiner. Since then, the corporate has expanded its choices partly by buying two different well being diagnostic corporations and Natalist, which makes being pregnant and ovulation exams in addition to prenatal dietary supplements. Everly Well being, which now sells over 30 at-home lab exams through Amazon, Goal, CVS and others for every thing from meals sensitivity to STDs, raised an estimated $154 million Sequence F funding spherical, based on Pitchbook, at a $3.45 billion put up valuation in December 2021. That valuation has seemingly come down together with markets however, even nonetheless, it’s a notable winner. (EverlyWell declined to remark.)

Dude Merchandise

October 2015, Season: 7

Shark: Mark Cuban

Shark Tank deal: $300,000 for 20%

4 mates launched Dude Wipes out of their Chicago condominium in 2013. In October 2015, they pitched the wipes on Shark Tank and gained a $300,000 funding from Mark Cuban in change for 25% of the corporate. Right now Dude Merchandise has cleaned up. In accordance with the corporate, it offered $80 million value of product within the 12 months ending November 2022 in 15,000 shops nationwide, together with Goal, Walmart and Greatest Purchase. Cuban, in the meantime, remains to be the one investor. Requested about their large title investor, Sean Riley, who claims the corporate is now value $300 million, stated the largest profit was his “mentorship” and the actual fact he prevented them from making “large errors.”

Beatbox drinks

October 2014 Season: 6

Shark: Mark Cuban

Shark Tank deal: $1 million in change for 33% fairness

Buddies from College of Texas at Austin’s enterprise faculty, Justin Fenchel, Aimy Steadman and Brad Schultz, based BeatBox Drinks in 2011, pitching it because the World’s Tastiest Occasion Punch (flavors embrace Peach Punch and Blue Razzberry) and promoting it in packaging that originally seemed like a increase field. Massive followers of Shark Tank, they went on the present in 2014, hoping to land somebody who may assist with distribution and advertising and marketing. “We had a variety of doubters and a variety of haters, and folks had been like ‘that is the dumbest concept I’ve ever heard, this can by no means work,’” Fenchel stated. That every one modified when Mark Cuban wager on them. “We had been doing dances, leaping up and down,” he added. Cuban personally helped promote packing containers at South by Southwest and traveled to a launch occasion at his alma mater Indiana College. Gross sales doubled in 2017 once they began promoting single-serve eco-friendly packing containers and dealing with beer distributors to get into comfort shops. Beatbox did $18 million in gross sales in 2021 and expects to finish 2022 with practically $40 million in gross sales. In September, the corporate raised $15 million from personal buyers led by Concentric Fairness Companions at a $200 million valuation, based on Pitchbook and Beatbox’s web site.


September 2019, Season: 11

Shark: Kevin O’Leary

Shark Tank deal: $270,000 for change for 3% fairness, $0.50 royalty per equipment offered till cash for the funding is earned again

Cofounded in April 2019 by Sarah Paiji Yoo whose lofty purpose is to eradicate single-use plastic packaging in properties, Blueland solely began promoting its eco-conscious line of cleansing merchandise a month earlier than showing in entrance of the Shark Tank judges. They gained over Kevin O’Leary and negotiated a cope with him; “Mr. Great” has since appeared in promotions for the model, together with an advert the place he scrubs a bathroom. One other fan: Kim Kardashian, who watched the episode after which tweeted twice about ordering from Blueland. (The idea: purchase a Ceaselessly Bottle as soon as and refill it “perpetually” with water and particular cleansing or cleaning soap tablets.) Earlier than happening Shark Tank, Yoo stated, her plan for Blueland was primarily direct-to-consumer. Nonetheless, she has since pivoted to retailers reminiscent of Costco, The Container Retailer and Mattress Tub and Past, which make up a majority of its gross sales.


October 2019, Season: 11

Sharks: Kevin O’Leary, Lori Greiner, Robert Herjavec

Shark Tank deal: $500,000 inchange for 15% fairness

Jack Slatnick and Eric Goodchild, Arizona State grads, based Aira in 2017 to enhance wi-fi charging. Two years later they pitched on Shark Tank a free kind wi-fi know-how that might cost a number of units anyplace on its floor; they walked away with a three-shark cope with Herjavec, Greiner and O’Leary. Whereas the due diligence took one other yr, all three moved ahead as buyers. “Two is healthier than one, and three is healthier than two,” Slatnick stated. After the present, it partnered with tech life-style model Nomad to create client merchandise. Now referred to as FreePower, it has 150 patents for its know-how. Tesla lately launched a house charging station utilizing FreePower know-how. “After the present aired, that’s when a bunch of individuals came upon about us. Nearly everyone that I work with … they’re all a fan of the present, all around the world — all these completely different choice makers at automobile corporations and product corporations.” Slatnick was named to Forbes Underneath 30 in December and claims FreePower is now value greater than $150 million. CTO and electrical engineer Goodchild left in March to grow to be CTO of Graff Golf.


September 2014, Season: 6

Shark: Daymond John

Shark Tank deal: $200,000 for 17.5%

David Heath and Randy Goldberg began Bombas in 2013 as a means to assist the homeless. It was constructed across the concept of shopping for one pair of socks and giving one away. By the point the founders went on Shark Tank, Bombas – derived from the Latin phrase for bumblebee and symbolizing its purpose to “bee higher” — already had $400,000 in income. Whereas Robert Herjavec rejected the thought, saying a $9-per-pair sock firm wouldn’t survive (they now price greater than $12 a pair), Daymond John signed up. Gross sales jumped to $3.7 million within the 12 months after the episode aired, and John gave them crucial recommendation on develop. “We thought we had been able to vastly develop to completely different product classes, however Daymond urged we keep centered on what we knew effectively: socks,” Heath stated. “Zeroing in on a single class for our first few years … helped us keep centered on the lengthy recreation.” It did begin promoting T-shirts in 2019 and underwear in 2021, sticking to their 1-to-1 donation. Prospects should purchase Bombas instantly from the corporate (apparently nonetheless nearly all of their gross sales) or from a couple of retailers together with Amazon, Dick’s Sporting Items and Nordstrom. Bombas, which has raised $150 million from buyers, says it racked up $300 million in gross sales in 2021 and donated 75 million objects of clothes to date.


December 2018, Season: 10

Shark: Rohan Oza (visitor)

Shark Tank deal: $400,000 in change for 25% fairness

Husband-and-wife staff Allison and Stephen Ellsworth started peddling Mom Beverage, their wholesome soda different, at their native farmer’s market the place it was successful. In late 2018, when Allison was 9 months pregnant, they pitched it on Season 10 of Shark Tank; Rohan Oza — visitor shark and Coca-Cola veteran who was concerned in advertising and marketing the Glaceau and Bai manufacturers — invested however pushed the founders to rebrand. Gross sales jumped greater than 8-fold in a single yr after Shark Tank. Now referred to as Poppi, the prebiotic glowing beverage is offered in eye-popping colours and fruity flavors from watermelon and orange to cherry limeade and raspberry rose, and is on the market in all places from Goal and Walmart to Amazon. “That is disruptive and new,” Ellsworth says. “If you concentrate on it, soda hasn’t been disrupted since … Coke, Dr. Pepper and Pepsi, proper? There’s not a variety of different issues which have actually come alongside that may problem all of that.” Oza remains to be a giant believer, having invested in each funding spherical together with a latest $13.5 million one led by his CAVU Ventures and backed by such celeb buyers as singer Halsey, basketball participant Russell Westbrook and Norwegian DJ Kygo. In accordance with the corporate, income is now greater than $50 million.

Further reporting by Conor Murray and Jemima McEvoy.