We Reviewed 143 Firm Web site Designs

When you’ve ever landed on an organization’s web site and had no thought what it really does, or when you’ve ever needed to return to an internet site however couldn’t discover it once more as a result of the title or model wasn’t memorable sufficient to face out, you then’re not alone.

With over 200 million lively websites on-line, it’s no shock that many firm web sites look and sound the identical.

Nicely, we’ve been looking across the block trying to find firm web sites that truly make an announcement, and truthfully there weren’t very many who we discovered and appreciated.

That mentioned, we did discover some that do a extremely good job of feeling considerably human by placing the customers first, and these web sites could present instance to observe when constructing your private model and taking it on-line.

7 Distinctive Firm Web site Designs


Figma homepage with a get started button.

It’s no shock that Figma is ready to put collectively an ideal web site. It’s an online design collaboration app, and its homepage is a mirrored image of all the pieces its customers love about it.

The web site is interactive, playful, colourful, and revolutionary. Every animation makes you are feeling such as you’re concerned within the inventive course of, placing you within the driver’s seat and breaking down a barrier to buy.

The concept right here is that Figma desires you to attempt its product, so making its web site interactive will get you midway there.

On the identical time, the web site can be quick. Lots of its animated sections are revealed upon scrolling, and this helps the positioning load faster and creates a smoother expertise. Subsequent, because the background modifications colours, it brings your consideration to the subsequent cool characteristic.

Figma prototype example page with a button to explore prototyping.

Regardless of all of the transferring components, Figma’s sans serif typeface stays legible in numerous sizes all through the interactive photographs, and its shiny colours make it straightforward to tell apart between all of the shapes and frames.

You can also’t miss Figma’s clear calls to motion, as the large black buttons stand out in opposition to the altering background colours everytime you scroll. In the meantime, the blue floating Get Began For Free button sticks to the highest of the display on sure desktop resolutions, supplying you with a continuing alternative to enroll.

And let’s not overlook the massive CTA above the footer—that absolute chonker is unattainable to overlook. Beneath regular circumstances, having one component be sized approach out of proportion with all the pieces else on the web page could be frowned upon, however in Figma’s case it’s daring and it really works.

If in case you have a SaaS product, you possibly can observe Figma’s lead by discovering methods to make your customers really feel like they’re already utilizing it earlier than they enroll. It’s a really spectacular and efficient design.


Starbucks homepage screenshot for fall drinks.

There’s nothing overly advanced or flashy about Starbucks’ web site, however it does do all of the vital issues proper.

Starbucks takes a mobile-first method to design, assuming that its coffee-fueled guests might be on-the-go or maybe standing in line on the counter. The result’s an undemanding and alluring brochure that nudges you to affix its member rewards program and order newly launched drinks through the cellular app.

In the meantime, even the desktop model is stripped down in a great way for quicker loading occasions. It makes use of color-blocked sections and minimalistic structure in order that the drinks will look good and the messaging stays targeted.

There are lots of advantages to conserving your web site clear like Starbucks, particularly if the vast majority of your prospects work together along with your firm in a retailer.

Initially, you gained’t need to spend an excessive amount of money and time creating rotating copy or growing fancy results. With a easy web site, it’s sufficient to make use of good imagery and alter it out seasonally and for brand spanking new product traces. Many massive ecommerce manufacturers take an analogous method and succeed with it.

Secondly, a clear web site additionally makes navigation choices extra pure. Starbucks places the three most vital actions within the top-right navigation space—Discover a retailer, Check in, and Be part of now. This navigation sample is definitely recognizable and helps prospects get what they want with out losing time.

DoorDash site design for fall.

Starbucks additionally does job of segmenting the remainder of its enterprise contact factors within the footer part. The extra advanced hyperlinks are clearly specified by the footer with massive areas of whitespace between every hyperlink.

On the identical time, every navigation subheading separates the data primarily based on the precise class or viewers. This can be a sensible transfer when you’ve got many alternative sorts of individuals visiting your web site.

Take a web page from Starbucks and assist your viewers discover what it wants as simply as attainable.


Shopify homepage screenshot.

Not solely is Shopify one of many prime ecommerce web site builders, it additionally has an distinctive web site itself.

Like lots of the different manufacturers talked about on this put up, the important thing to Shopify’s success lies in making its web site easy and personable.

First, Shopify catches the person’s consideration with a full-screen video background on auto-play. We typically don’t suggest doing this with out together with a method to pause the video, however on this case it masses quick and tells a multifaceted story of its prospects straight away, so it’d work for many individuals.

When you embody a video in your hero picture like Shopify, simply make sure you ensure that it’s related, that it makes use of a coloration overlay to maintain any textual content legible, and by all implies that it offers the person a method to pause it.

Subsequent, discover how Shopify attracts your eye to its important CTA with a floating/sticky navigation menu. This can be a intelligent method to preserve customers from getting misplaced whereas additionally offering them with fixed entry to signups.

And when you nonetheless want convincing, the remainder of the homepage makes use of a mixture of attention-grabbing layouts, info and/or figures, and vibrant life-style photographs to attract you in.

Shopify review page and the sellers who use it.

Regardless that Shopify is already a family title for a lot of, its web site pulls out all of the stops and tells a compelling story about its platform and the sellers who use it.

On your web site, take into consideration how one can reap the benefits of tales to create a robust connection along with your viewers from the very begin.

Intuit Mailchimp

Intuit Mailchimp homepage.

Most individuals know Intuit Mailchimp as an e-mail advertising software program positioned for small to medium-sized companies.

Whereas different e-mail platforms seize your consideration with standout options, Intuit Mailchimp wins with its simplicity. The web site doesn’t deal with the expertise backstage—it focuses on the options it gives for actual individuals.

The easy design components of Intuit Mailchimp’s web site work in tandem to create a peaceful, assured, {and professional} enchantment. The retro-inspired typeface within the heading creates a way of heat and familiarity, which is additional enhanced down the web page by smooth color-blocked sections and clear life-style imagery.

Customer segment page for Mailchimp.

The brilliant yellow calls to motion are the one colourful objects that pop in opposition to the subdued backgrounds, so you realize precisely the place to click on when you could. When all the pieces else is inconspicuous, nothing is overpowering.

If in case you have a technical product, you possibly can take a cue from Intuit Mailchimp’s web site and consider methods to humanize your web site. Attempt to be as clear as attainable and use subtlety in your design to set guests comfortable.

The Ocean Cleanup

The Ocean Cleanup homepage.

The Ocean Cleanup’s web site proves {that a} nonprofit doesn’t must have a brilliant flashy or revolutionary web site to make a major impression.

Certain, it has full-screen movies, scenic stills, and a historical past of profitable initiatives to showcase, however the general structure stays easy and digestible. There’s loads of well-utilized whitespace and every part serves a transparent goal.

If in case you have a whole lot of info to current on advanced points, or when you’re on a decent finances and don’t have any internet growth assist, you possibly can begin by constructing your web site on WordPress. It has a whole lot of designer templates that you should use to get an analogous look to the Ocean Cleanup, however in your distinctive fashion.

When you’ve acquired the look nailed down, you possibly can then focus in your web site’s content material construction and group.

Join the cleanup page with three options on how to help.

Take a cue from the Ocean Cleanup and make sure you present the issue and the answer to coach and encourage readers. You should definitely use graphics, charts, and knowledge the place vital, however keep in mind that the flashiest web site isn’t at all times the best.

When you can inform a transparent, convincing story, you’re doing all your job.

Spring Well being

Spring Health homepage.

Spring Health retains the theme of straightforward but efficient websites going by making a compelling case for psychological healthcare within the office with out too many flashy options on its homepage. Certain, there are extra interactive web sites on the market, however this one stays clear and medical whereas nonetheless being pleasant.

Plus, given the context of the service it gives, it’s most likely far more efficient to attach with customers on a honest degree quite than wow them with gimmicks or obscure statements.

Design-wise, Spring Well being’s coloration palette is youthful and vibrant, whereas nonetheless sustaining an expert really feel. The darker inexperienced performs to the themes of well being and wellness, and the intense inexperienced buttons and accent textual content are stylish and rejuvenating. There’s additionally a pleasantly surprising shiny orange textual content spotlight impact.

As for the principle textual content, the massive sans-serif titles anchor you to the messaging whereas clear, clear, and engaging photographs of various staff present that this firm places individuals first.

Explore solutions page from Spring Health site.

Spring Well being does job of segmenting its viewers in its design in order that readers can get the data they should navigate successfully. Every viewers has its personal touchdown web page constructed upon the identical template because the homepage. This construction gives a chance to create focused messaging to transform totally different guests with totally different campaigns.

When you’re utilizing an analogous tactic, make sure you change the wording of your touchdown pages to make them related to every viewers. This may present your guests precisely how one can assist them, whereas additionally serving to you keep away from duplicate content material penalties in search engine outcomes.


Notion homepage.

Earlier, we noticed how Figma makes use of shiny colours and interactions to make individuals really feel they’re already utilizing the platform. Notion does one thing related, however in a approach that emphasizes teamwork and ease.

As an alternative of an abundance of animations, Notion’s web site options quirky black-and-white illustrations and a principally monochromatic coloration scheme. Every so often there’s a blue accent coloration that reveals up for good measure.

And it’s not that Notion doesn’t have a strong characteristic set like different productiveness apps—it’s simply that individuals who use Notion benefit from the zen-like expertise of a clutter-free workspace.

Notion’s homepage appears to be like like its app, with tons of white house, blocked sections, and primary icons. It presents its product options in clear dashboard views, and the doodles assist draw consideration to key focal factors.

Notion projects page screenshot.

On the finish of the day, Notion’s web site hits the place a whole lot of different firms miss—by making its web site a literal preview of the best way it appears to be like to make use of the product. That’s a extremely daring technique, so preserve this in thoughts when you’re making an attempt for the same design.

Final phrases

Firm web sites don’t need to be robotic or boring, they usually actually don’t have to make use of advanced interactions simply to be fancy both.

The very best enterprise web sites are straightforward to know, particularly once they’re daring and revolutionary. Additionally they keep true to their mission, use clear phrases and footage to information readers, they usually make trustworthy makes an attempt at connecting with individuals above all else.

With a inventive method to utilizing the insights taken from firm web sites which can be really good, you can also develop an internet site that engages your viewers and helps your model thrive on-line.